Easy Mile Run Club @easymilerc · Burlington, VT
Wrap-up 120 Saturday Lakefront
- DATE
- SAT · OCT 18 25
- TIME
- 7:30 AM
- LOCATION
- Lake Champlain Boardwalk
- DISTANCE
- 4.0 mi
- RUNNERS
- 58
- WEATHER
- 49° clear · 6 mph N
58 runners out, four miles along the lakefront. Two pace groups by mile one; bagel line wrapped at 8:30.
CONDITIONS Cold start, glassy lake, sun off the water by mile one. Bagels on the boardwalk by 8:15.
58
RUNNERS
+11 vs last Sat
232
MILES, COLLECTIVE
+44 vs last Sat
9
FIRST-TIMERS
best Sat this fall
5.2K
IG REACH, 24H
+41% vs last Sat
58
TOTAL
49
RETURNERS
9
FIRST-TIMERS
87%
RETENTION
+18% MoM
MoM GROWTH
Returners 84% · First-timers 16% · Tracked across the season; tier and milestone retention recomputed nightly.
- FPOST-RUN FUEL
Foggy Bay Bagel Co.
HOSTED Bagel + spread station at the boardwalk finishEverything bagels comped for first-timers. Trayed ~70 bagels; ran out at 8:35.
1.8K REACH7 MENTIONS - LPOST-RUN COFFEE
Lakeshore Coffee Society
HOSTED Pour-over bar on the boardwalkOpen 7:00 to 9:00. Stayed until the last group peeled off. Tab ran ~$280.
1.6K REACH5 MENTIONS - NGEAR HOST
North Country Outfitters
HOSTED Trail-shoe demo at the queue area16 demo pairs out, 4 returned with intent to buy. 3 vests still loaned out.
920 REACH3 MENTIONS
- 01 Boardwalk gate was iced at 6:45 — flagged it to Burlington Parks for the morning crew.
- 02 Bagels ran short by 8:35; pre-order +20 with Foggy Bay for next Saturday.
- 03 Pace-group sign was hard to spot in the lot — moving to the orange A-frame for the 25th.
- 04 First-timer welcome line clogged at the queue — splitting the table starting 10/25.
Pre-fill thank-yous for Foggy Bay, Lakeshore, and North Country.